About

Erica Roelfs is a Senior Economic Development Analyst at SRP. She joined the SRP Economic Development team in 2024, and transitioned from SRP’s Media Relations team where she held the position of Lead Media Relations Strategist.

Prior to joining SRP in 2020, Erica began her career working in Chicago public relations firms as an account manager. She transitioned to Arizona as an employee of the firm Reputation Partners in 2015 and led new business development efforts in the Valley. She then joined Phoenix Children’s communications and marketing department where she spent nearly four years in roles including Brand Manager, Manager of Public Relations and Interim Director of Communications. Erica has a Bachelor of Arts in Journalism and Mass Communication from the University of Iowa and a Certificate of Entrepreneurial Management. Erica has been an active member of Public Relations Society of America and Utility Communicators International.

LinkedIn: linkedin.com/in/esturwold